Is Your Window Display Working? How to Measure — and A/B Test — Visual Merchandising
Window displays are judged by the only committee available: opinions. Capture rate replaces the committee with a number. How to baseline your shopfront, test displays like landing pages, and build a visual merchandising calendar that's driven by results instead of taste.
Visitor Counting for Museums, Galleries and Venues: Numbers Your Funding Body Will Believe
Cultural venues live and die on visitation numbers — for grants, boards, programming and safety — yet many still count with clickers and guesswork. How accurate, anonymous visitor counting changes reporting, exhibition decisions and the case for your next funding round.
Why Are My Retail Sales Down? Diagnose the Street, the Window or the Floor — in That Order
Falling sales have exactly four upstream causes: fewer people passing, fewer coming in, fewer buying, or smaller baskets. A diagnostic tree for finding which one is yours — before you spend money fixing the wrong thing.
People Counters vs Mobile Location Data: Which Foot Traffic Numbers Can You Actually Act On?
Two very different products both call themselves 'foot traffic data': aggregated mobile-location panels and on-site sensors. One estimates the suburb, the other measures your door. Here's how they differ, where each fits, and why the distinction decides what you can do with the numbers.
Pop-Up Shop Analytics: Measuring a Store That Only Exists for Six Weeks
A pop-up compresses a retail lifetime into weeks — and most brands walk away with sales figures and vibes. How to measure a short-term store from day one, read the data fast enough to act mid-run, and leave with the numbers that decide what happens next.
Running Multiple Retail Locations: How to Compare Stores Fairly with Foot Traffic Data
Revenue league tables punish stores for their postcodes and reward them for their footpaths. How multi-site operators use traffic, capture and conversion to separate location problems from execution problems — and manage what each store can actually control.
Christmas Trading Prep: Use Foot Traffic Data to Win the Season, Not Just Survive It
The Christmas quarter decides many retailers' whole year — and it's planned on last year's memory. How to baseline now, staff the surge to the real curve, protect conversion when the floor is heaving, and come out of January with data instead of anecdotes.
Foot Traffic Data for Landlords and Centre Managers: Price the Frontage, Prove the Precinct
Tenants are starting to arrive at lease negotiations with traffic data. Here's the landlord's side: verified footfall as a leasing asset, tenant-mix decisions grounded in measured flow, and why the folklore era of 'high foot traffic location' is ending for both sides of the table.
Foot Traffic Analytics for Gyms and Fitness Studios: Fill the Off-Peak, Protect the Peak
A gym's floor tells a different story than its membership system. How door-traffic data helps studios and gyms manage the 6am and 6pm crushes, sell the quiet hours honestly, and see the walk-ins the booking app never counts.
Store Occupancy Monitoring in Real Time: From Dashboards You Check to Alerts That Find You
Weekly traffic reports explain last week. Real-time occupancy and queue alerts change this one — the shift from analytics you look at to operations that tap you on the shoulder, and the alert recipes worth setting up first.