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Cover Image for Are People Counting Cameras Legal? Privacy, GDPR and the Australian Privacy Act Explained

Are People Counting Cameras Legal? Privacy, GDPR and the Australian Privacy Act Explained

Are people counting cameras legal in Australia and under GDPR? How anonymous on-device AI counting differs from CCTV, what the Privacy Act requires, and a privacy checklist for choosing a people counter.

Cover Image for Capture Rate, True Conversion, Bounce Rate, Power Hours: The 4 Retail Metrics a People Counter Unlocks

Capture Rate, True Conversion, Bounce Rate, Power Hours: The 4 Retail Metrics a People Counter Unlocks

The four foot traffic metrics every physical store should track — capture rate, true conversion, bounce rate and power hours — with formulas, benchmarks and the decisions each one drives.

Cover Image for How Do AI People Counting Cameras Work? A Plain-English Guide

How Do AI People Counting Cameras Work? A Plain-English Guide

What is an AI people counter, how does a people counting camera actually count visitors, and how does it compare to infrared beams, thermal sensors and Wi-Fi tracking? A plain-English guide for store owners.